FILM POSTER : Pitching ideas

When analysing a poster, you should consider the following broad questions before you start to focus on the details:

What are the main colours used in the poster?

We had to look at our film and find suitable colours that would match our film and its target audience. As our film was a drama, we thought that red and white would be suitable as red symbolises danger and white symbolises purity and innocence and the two matched together clash which brought a sense of drama.

Are the messages in the poster visual or verbal?

We had both visual and verbal messages in our poster. We had a tagline which was ‘Worse than your nightmares’ which contradicted the picture on the poster of the younger brother looking back at the older brother with a mean face. The messages in a poster are meant to attract the audience and interest them in going to watch the film.

Who is the target audience for the poster?

A poster should be designed for a target audience. The language devices used should be able to suit a certain target audience for example sophisticated words such as ‘I acknowledged my extravagant apartment’ wouldn’t apply to a target audience of age 12. This helped us when designing our film poster as it had a target audience starting at 12 years of age hence the fact of keeping the words simple and understandable.

We done alot of research into other film poster as well as knowing the basic knowledge which helped us come up with a more professional looking film poster.